AXIS

• Axis is the market leader in network video and a driving force behind the shift from analog to digital video surveillance, which paves the way for a more secure, smarter and safer world.
• Offering network video solutions for professional installations, Axis’ products and solutions are based on an innovative, open technology platform.
• Axis has more than 1,400 dedicated employees in more than 40 locations around the world and cooperates with partners covering 179 countries. Founded in 1984, Axis is a Sweden-based IT company listed on NASDAQ OMX Stockholm under the ticker AXIS.

Sales 2012

Axis’ sales increased by 17 percent in 2012, and by 14 percent in local currencies.

Market leader

Axis retained its position as clear global market leader in network cameras and was ranked second in the video encoder supplier category*. During the year, Axis received many international awards for its products and solutions in network video, including for cameras equipped with the so-called Lightfinder technology.

The business model

A cornerstone of Axis’ strategy is the indirect sales model which is based on loyalty and long-term cooperation. Axis works in partnership with distributors, system integrators and resellers that reach the end customers. There are partners in 179 countries.

The product portfolio

Axis was the first company in the world to launch a network camera in 1996, thereby initiating the shift from analog to digital technology. Today Axis offers the market’s broadest product portfolio of network cameras, video encoders, software and accessories, and provides a unique global service to end customers in connection with installation and use of the products.

A strong focus on research and development means that Axis’ products differ from others in the market. Axis’ research and development operations accounted for 13 percent of sales and about 550 engineers work at the headquarters in Lund.

Axis’ network video products are used in many environments in order create a safer, smarter and more secure world. It is a question of installations in public places, airports, trains, schools, universities, casinos and banks as well as in stores and on motorways etc.

Sustainability

Since the foundation of Axis, questions relating to sustainability have been a natural part of the company’s operations within corporate governance, social responsibility and environment. In 2007, Axis signed the UN Global Compact and thus entered into a contract to observe the UN’s ten principles covering human rights, labor law, environment and anti-corruption. Axis reports according to GRI (Global Report Initiative) with level C applied.